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AMA needed a site that reflected who they are: thoughtful, trusted, and ready to serve. The goal wasn’t flash. It was functionality. A platform that simplifies content, supports internal teams, and feels like a natural extension of their brand.
User Research and Workshops
Brand Extension
Design
Support and Analytics
Umbraco Cloud
Cludo
Azure
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Looker Studio
Healthcare
Modular layout. Seamless user flow.
Personalized menu, made smarter.
Branded gradient with a clinical edge.
We worked with stakeholders to define a clear path forward. From content structure to design tone, every move was guided by real needs, especially those of the people maintaining the site day to day. Simplicity, control, and scalability led the way.
An extended brand system with digital patterns and visual consistency.
A design language that’s modern, calm, and built for credibility.
A flexible CMS in Umbraco designed around ease of publishing and content ownership.
Key technical integrations include Azure SSO and Cludo site search.
Full author onboarding, structured content migration, and a steady handoff.
The site looks better, works smarter, and is easy to run. It reflects the AMA brand without overcomplicating the experience for their teams or their users.
We continue to evolve the platform alongside the AMA, focusing on performance tuning, accessibility best practices, and data-backed improvements that keep their digital presence aligned with real user needs.
We went through a significant vendor research process to find vendors we thought could be solid partners and deliver the end project we had in mind. I am happy to say that Kickbyte met and exceeded our high expectations both in envisioning a new website and delivering the final product.
