"You want to experience something when you are interacting with a brand", says Yu. "You want to feel welcomed when you first land on a site. You want to feel understood as you navigate throughout it."
By leveraging cutting edge digital technologies, such as Sitecore and Coveo, Kickbyte is able to help their clients — which include Canadian Western Bank, the Government of Saskatchewan, the University of Regina and Alberta Distance Learning Centre—engage with their customers, citizens, and students in a more meaningful way.
Depending on the client, that could mean a personalized experience, intuitive navigation, or product and service recommendations based on the user's browsing history. "It's all part of creating a more human experience," Gruszowski says.
The same goes for the back-end too, he explains. "One thing we do that often gets left out is that we're not just focused on the end-user. It's also about the users enabling the end-user experience." That means designing in a way that is easy for clients to manage as well.
Yu describes their approach as making sure their solutions are not just beautiful on the outside, but also on the inside (or, in digital-speak, the back-end). What could be more human than that?
